Commercial transformation for B2B technology
We rebuild how B2B companies grow revenue. Then we run it with you.
A senior team that redesigns go-to-market, sales and demand for VC-backed and enterprise technology companies, and stays accountable until performance moves.
Pipeline generated, last 12 months
$100Msix regions
Revenue delivered, VC portfolio
$700M+
To first pipeline in a new market
30-60days
20+
Markets in our partner network
40%
Lower acquisition cost, up to
4-5x
Series A to B multiples, driven by early revenue
1
Team accountable end to end
Trusted by 200+ B2B technology companies, and the investors behind them.
Experience across global enterprises and high-growth companies in North America, Europe, the Middle East, Asia Pacific and Latin America.
The problem we solve
Growth rarely stalls for lack of leads. It stalls when the revenue system breaks.
More strategy work and more headcount seldom fix it. Revenue is lost in the gaps between sales structure, marketing, partners, pipeline discipline and the way leadership manages the number.
We work inside the business across all of it. We identify where revenue is leaking, redesign how the commercial organisation is structured and measured, build the engine that feeds it, and run it with your leadership team until it performs without us.
Every engagement is led by senior operators who have built and run commercial organisations themselves.
Strategy is cheap. Execution, owned week by week, is what moves the number.
Scope of engagement
One partner, accountable for the entire revenue engine
We do not deliver a report and step away. We work alongside your leaders across every part of the commercial function.
01
Go-to-market strategy
Ideal customer, segmentation, market priorities and commercial model. Clarity on where to compete, how to win and what to stop.
02
Sales organisation
Roles, targets and accountability for every leader, with rigorous pipeline management.
03
Demand generation
Outbound, positioning and events, measured on pipeline, not activity.
04
Partnerships
Channel programmes and entry into new markets across 20+ countries.
05
We run it with you
Week by week alongside your leadership team, accountable for results, until the engine performs without us.
06
Revenue reporting
One view of the number, owned by every leader.
Our approach
Diagnose. Redesign. Build. Run.
Retained monthly engagements, scoped to defined outcomes. We partner with a limited number of companies at any one time.
Step 01
Diagnose
A full assessment of pipeline, team, metrics and customers to establish exactly where revenue is being lost.
Step 02
Redesign
Structure, targets and accountability, agreed individually with each leader so ownership is clear.
Step 03
Build
The operating engine: outbound, marketing, partner programmes and the reporting to manage it.
Step 04
Run
We operate it with your team, week by week, until it runs without us.
Leadership
Paul Velich
Founder and CEO
Paul has spent thirty years in enterprise sales and go-to-market, from IBM and global telecommunications operators to high-growth scale-ups.
He has built and led large enterprise sales organisations across the US, Latin America, the Middle East, Asia Pacific, Japan and China, and founded Synch to give technology companies the senior commercial leadership that usually takes years to build.
Connect on LinkedIn →FAQ
Frequently asked questions
What does Synch do?
Synch is a senior commercial transformation team for B2B technology companies. We reset go-to-market, sales structure, marketing and partner programmes, then run the revenue engine alongside the leadership team until it performs without us.
Who is Synch for?
Venture-backed companies beyond product-market fit, enterprise software businesses, telecommunications and financial services organisations, and the investors who back them.
How is Synch different from a sales consultancy?
We do not hand over a strategy and leave. We redesign how the commercial organisation is structured and measured, build the engine behind it, and work with each leader week by week, accountable for results.
How are engagements structured?
Retained monthly engagements, scoped to defined outcomes. We work with a limited number of companies at a time so every client is served by a senior team.
Where does Synch work?
We are headquartered in New York and work with clients across North America, Latin America, Europe, the Middle East and Asia Pacific.
Contact
Start a conversation.
Tell us where growth has stalled. A senior member of our team will respond within one business day.
Head office
New York