When you think back to before we worked with the team at Synch, our GTM strategy was disconnected and missing key components – now it’s a phenomenal asset for us. It’s driving a significant volume of new sales into markets we’ve never had exposure to, which is the lifeblood for any startup. It has also driven our brand recognition across the market which has resulted in a significant uplift in media, partner and investment interest… and when you think of the multiplier we can achieve from just one new customer, partner or investor it makes what we are doing with Synch one of our best investment decisions!